5 Real Estate Video Script Tips That Make Buyers Stop Scrolling
A great real estate video script doesn’t need to be long, it just needs to be intentional. With a few focused lines, you can guide buyers and agents through the story of the home, highlight its best features, and inspire them to take action.
If you’ve ever watched a real estate video and felt like it just dragged on, there’s a good chance the agent was trying to stick to a bad script. The key to a good real estate video script is a catchy hook, and introduction to the home, and a smooth transition to what the viewer came for: to see the home!. Whether you’re filming a Maryland real estate video or something out of state, these 5 tips will help your next listing video feel polished, intentional, and informative.
Start with the “why” of the home
Don’t open with the number of bedrooms or the square footage. Your videographer can add that as motion graphics on the screen. Instead, use your opening lines to paint a picture. What’s the lifestyle this home offers? Maybe it’s “Perfect for summer evenings on the deck watching the sunset” or “Serenity with a convenient commute to either Baltimore or Washington D.C.”
Your hook should include an emotional appeal, then get into the details.
Write for how you speak, not how you type
Lots of agents use ChatGPT to help them write scripts. However, more often than not, the output is not how you’d normally speak. A great solution to this is bullet points, not complete sentences.
Before you shoot your real estate video, practice your script out loud. If you find yourself struggling to sound natural, don’t try to say every single word. Focus on the main points.
Highlight 2 to 4 standout features only, 3 is ideal
It’s tempting to talk about every upgrade in the home, but buyers won’t remember all that. Choose two to four unique selling points that really define the property.
For example:
“Custom kitchen with gas cooking and soft close cabinets”
“Private backyard oasis with screened in porch and fire pit”
“Walking distance from parks, schools, and grocery stores”
You’ll have much more impact by focusing on a few memorable takeaways than listing everything the house offers.
Include natural movement and direction
When writing your real estate video script, think visually. Each line should cue movement for the camera and the viewer. Instead of saying, “This kitchen is spacious," try “Step through the dining space into the chef’s kitchen, perfect for entertaining guests.”
This gives your videographer a natural sequence to follow, which helps keep your final edit smooth and engaging.
End with a strong call to action
Every real estate video should close with a clear next step. Whether that’s “Schedule a private showing today” or “Contact me to learn more about this incredible Maryland property,” your CTA reinforces that this isn’t just a video, it’s an invitation.
If your videographer can add your contact info or branding at the end, even better. It helps your audience remember who brought the experience to life.
A great real estate video script doesn’t need to be long
It just needs to be intentional. With a few focused lines, you can guide buyers and agents through the story of the home, highlight its best features, and inspire them to take action.
If you’re ready to elevate your next Maryland real estate video, I’d love to help you bring your script to life through cinematic storytelling and visuals that convert. Schedule a Real Estate Walkthrough Video shoot today!
6 Real Estate Video Drone tips to level up your next listing
This real estate video from a property in Severn, Maryland offered a pristine lawn and is a prime example of what to do when shooting a real estate drone video
This real estate video from a property in Severn, Maryland offered a pristine lawn and is a prime example of what to do when shooting a real estate drone video.
Unmanned Aerial Systems (UAS), or camera drones, offer a unique perspective to potential buyers, other real estate agents, and potential sellers! They can make a home look as epic outside as it feels inside. They can also reveal lackluster landscaping and remedial renovations.
Put the trash cans away
Whether it’s trash cans, or power wheels, decluttering the area around the property will allow your potential buyers to focus on the home. It doesn’t take very long, but if you can stash everything that’s not bolted down in the garage, it’ll make a huge difference in your video and at your listing appointments.
Have your clients park elsewhere, or better yet make them leave
We all have performance anxiety, and the last thing you want is an audience when you’re trying your best to describe a home to the best of your ability. It’s hard to pick the perfect words when your client is listening in. And don’t get me started on ring doorbells. Nothing is worse than hearing one of those turn on while you’re shooting a Frederick real estate video. Having your clients park somewhere other than the driveway or the street in front of the house is a great way to make sure your clients make themselves scarce!
Turn on all of the lights
Even in the day time, you’d be surprised what a big difference turning all of the lights on makes. You probably haven’t spent that much time staring at your neighbors windows… right? It’s pretty easy to tell when the lights in a room are off from the outside, coming from someone who has spent a good amount of time obsessing over real estate video drone footage. Turn all of those lights on to make the home feel warm and inviting. Ready to book a listing video?
Clean your gutters and roof
When it comes to real estate video drone sees all. Especially when it’s a new roof, we want to show it off! After all, no one wants to have the cost of replacing a roof looming over their heads. Show potential buyers your clients hard work and how it’ll pay off for them! Even if it’s not a brand new roof, branches, leaves, and other debris is hard to miss when flying overhead. Help your clients put their homes best foot forward. For good measure, make sure any old unused satellite dishes and other fixtures are removed from the exterior of the home.
Real Estate drone video doesn’t mean just the home!
Think about what matters to your clients when you’re finding them a home. How far away are the schools? Are there any parks nearby? Whether you’re making a local Frederick real estate video or beyond, include drone shots of nearby points of interest in your videos. Local place signs are always a good way to help potential buyers tie your listing to a location. It helps them feel like they could become part of the community. They may not be easy to find on a map, but water towers like in Thurmont, Frederick, or Mt. Airy have their names on them!
Drone videos are such a good way to add additional context to a location. Moving “time lapse” shots can help real estate buyers understand how close the local grocery store is from your listing. Does the neighborhood have any amenities like a pool, clubhouse, or pickle ball courts? Make sure your real estate videographer doesn’t miss these key features of your next listing. And if these are things you want to add to your next listing we can help! Reach out to learn about all of the possibilities!
Real estate drone video shines in the right weather
Obviously, camera drones can’t get wet, but that doesn’t mean you should plan for a perfectly sunny day for your video. Factors like painting the walls, cleaning the home, or making repairs to prepare it to be listed are scheduling factors that take priority to making your listing video. A lot of the time, sellers are eager to get their home listed so they can buy their next. All of that being said, the best weather to make a real estate drone video is partially to mostly cloudy. That way, there is enough light for all of the details to shine, but not too much that the white siding is blown out and too bright to capture and harsh shadows are obscuring the landscaping in the back yard.