5 Real Estate Video Script Tips That Make Buyers Stop Scrolling
If you’ve ever watched a real estate video and felt like it just dragged on, there’s a good chance the agent was trying to stick to a bad script. The key to a good real estate video script is a catchy hook, and introduction to the home, and a smooth transition to what the viewer came for: to see the home!. Whether you’re filming a Maryland real estate video or something out of state, these 5 tips will help your next listing video feel polished, intentional, and informative.
Start with the “why” of the home
Don’t open with the number of bedrooms or the square footage. Your videographer can add that as motion graphics on the screen. Instead, use your opening lines to paint a picture. What’s the lifestyle this home offers? Maybe it’s “Perfect for summer evenings on the deck watching the sunset” or “Serenity with a convenient commute to either Baltimore or Washington D.C.”
Your hook should include an emotional appeal, then get into the details.
Write for how you speak, not how you type
Lots of agents use ChatGPT to help them write scripts. However, more often than not, the output is not how you’d normally speak. A great solution to this is bullet points, not complete sentences.
Before you shoot your real estate video, practice your script out loud. If you find yourself struggling to sound natural, don’t try to say every single word. Focus on the main points.
Highlight 2 to 4 standout features only, 3 is ideal
It’s tempting to talk about every upgrade in the home, but buyers won’t remember all that. Choose two to four unique selling points that really define the property.
For example:
“Custom kitchen with gas cooking and soft close cabinets”
“Private backyard oasis with screened in porch and fire pit”
“Walking distance from parks, schools, and grocery stores”
You’ll have much more impact by focusing on a few memorable takeaways than listing everything the house offers.
Include natural movement and direction
When writing your real estate video script, think visually. Each line should cue movement for the camera and the viewer. Instead of saying, “This kitchen is spacious," try “Step through the dining space into the chef’s kitchen, perfect for entertaining guests.”
This gives your videographer a natural sequence to follow, which helps keep your final edit smooth and engaging.
End with a strong call to action
Every real estate video should close with a clear next step. Whether that’s “Schedule a private showing today” or “Contact me to learn more about this incredible Maryland property,” your CTA reinforces that this isn’t just a video, it’s an invitation.
If your videographer can add your contact info or branding at the end, even better. It helps your audience remember who brought the experience to life.
A great real estate video script doesn’t need to be long
It just needs to be intentional. With a few focused lines, you can guide buyers and agents through the story of the home, highlight its best features, and inspire them to take action.
If you’re ready to elevate your next Maryland real estate video, I’d love to help you bring your script to life through cinematic storytelling and visuals that convert. Schedule a Real Estate Walkthrough Video shoot today!
