5 Real Estate Video Script Tips That Make Buyers Stop Scrolling
A great real estate video script doesn’t need to be long, it just needs to be intentional. With a few focused lines, you can guide buyers and agents through the story of the home, highlight its best features, and inspire them to take action.
If you’ve ever watched a real estate video and felt like it just dragged on, there’s a good chance the agent was trying to stick to a bad script. The key to a good real estate video script is a catchy hook, and introduction to the home, and a smooth transition to what the viewer came for: to see the home!. Whether you’re filming a Maryland real estate video or something out of state, these 5 tips will help your next listing video feel polished, intentional, and informative.
Start with the “why” of the home
Don’t open with the number of bedrooms or the square footage. Your videographer can add that as motion graphics on the screen. Instead, use your opening lines to paint a picture. What’s the lifestyle this home offers? Maybe it’s “Perfect for summer evenings on the deck watching the sunset” or “Serenity with a convenient commute to either Baltimore or Washington D.C.”
Your hook should include an emotional appeal, then get into the details.
Write for how you speak, not how you type
Lots of agents use ChatGPT to help them write scripts. However, more often than not, the output is not how you’d normally speak. A great solution to this is bullet points, not complete sentences.
Before you shoot your real estate video, practice your script out loud. If you find yourself struggling to sound natural, don’t try to say every single word. Focus on the main points.
Highlight 2 to 4 standout features only, 3 is ideal
It’s tempting to talk about every upgrade in the home, but buyers won’t remember all that. Choose two to four unique selling points that really define the property.
For example:
“Custom kitchen with gas cooking and soft close cabinets”
“Private backyard oasis with screened in porch and fire pit”
“Walking distance from parks, schools, and grocery stores”
You’ll have much more impact by focusing on a few memorable takeaways than listing everything the house offers.
Include natural movement and direction
When writing your real estate video script, think visually. Each line should cue movement for the camera and the viewer. Instead of saying, “This kitchen is spacious," try “Step through the dining space into the chef’s kitchen, perfect for entertaining guests.”
This gives your videographer a natural sequence to follow, which helps keep your final edit smooth and engaging.
End with a strong call to action
Every real estate video should close with a clear next step. Whether that’s “Schedule a private showing today” or “Contact me to learn more about this incredible Maryland property,” your CTA reinforces that this isn’t just a video, it’s an invitation.
If your videographer can add your contact info or branding at the end, even better. It helps your audience remember who brought the experience to life.
A great real estate video script doesn’t need to be long
It just needs to be intentional. With a few focused lines, you can guide buyers and agents through the story of the home, highlight its best features, and inspire them to take action.
If you’re ready to elevate your next Maryland real estate video, I’d love to help you bring your script to life through cinematic storytelling and visuals that convert. Schedule a Real Estate Walkthrough Video shoot today!
6 Real Estate Video Drone tips to level up your next listing
This real estate video from a property in Severn, Maryland offered a pristine lawn and is a prime example of what to do when shooting a real estate drone video
This real estate video from a property in Severn, Maryland offered a pristine lawn and is a prime example of what to do when shooting a real estate drone video.
Unmanned Aerial Systems (UAS), or camera drones, offer a unique perspective to potential buyers, other real estate agents, and potential sellers! They can make a home look as epic outside as it feels inside. They can also reveal lackluster landscaping and remedial renovations.
Put the trash cans away
Whether it’s trash cans, or power wheels, decluttering the area around the property will allow your potential buyers to focus on the home. It doesn’t take very long, but if you can stash everything that’s not bolted down in the garage, it’ll make a huge difference in your video and at your listing appointments.
Have your clients park elsewhere, or better yet make them leave
We all have performance anxiety, and the last thing you want is an audience when you’re trying your best to describe a home to the best of your ability. It’s hard to pick the perfect words when your client is listening in. And don’t get me started on ring doorbells. Nothing is worse than hearing one of those turn on while you’re shooting a Frederick real estate video. Having your clients park somewhere other than the driveway or the street in front of the house is a great way to make sure your clients make themselves scarce!
Turn on all of the lights
Even in the day time, you’d be surprised what a big difference turning all of the lights on makes. You probably haven’t spent that much time staring at your neighbors windows… right? It’s pretty easy to tell when the lights in a room are off from the outside, coming from someone who has spent a good amount of time obsessing over real estate video drone footage. Turn all of those lights on to make the home feel warm and inviting. Ready to book a listing video?
Clean your gutters and roof
When it comes to real estate video drone sees all. Especially when it’s a new roof, we want to show it off! After all, no one wants to have the cost of replacing a roof looming over their heads. Show potential buyers your clients hard work and how it’ll pay off for them! Even if it’s not a brand new roof, branches, leaves, and other debris is hard to miss when flying overhead. Help your clients put their homes best foot forward. For good measure, make sure any old unused satellite dishes and other fixtures are removed from the exterior of the home.
Real Estate drone video doesn’t mean just the home!
Think about what matters to your clients when you’re finding them a home. How far away are the schools? Are there any parks nearby? Whether you’re making a local Frederick real estate video or beyond, include drone shots of nearby points of interest in your videos. Local place signs are always a good way to help potential buyers tie your listing to a location. It helps them feel like they could become part of the community. They may not be easy to find on a map, but water towers like in Thurmont, Frederick, or Mt. Airy have their names on them!
Drone videos are such a good way to add additional context to a location. Moving “time lapse” shots can help real estate buyers understand how close the local grocery store is from your listing. Does the neighborhood have any amenities like a pool, clubhouse, or pickle ball courts? Make sure your real estate videographer doesn’t miss these key features of your next listing. And if these are things you want to add to your next listing we can help! Reach out to learn about all of the possibilities!
Real estate drone video shines in the right weather
Obviously, camera drones can’t get wet, but that doesn’t mean you should plan for a perfectly sunny day for your video. Factors like painting the walls, cleaning the home, or making repairs to prepare it to be listed are scheduling factors that take priority to making your listing video. A lot of the time, sellers are eager to get their home listed so they can buy their next. All of that being said, the best weather to make a real estate drone video is partially to mostly cloudy. That way, there is enough light for all of the details to shine, but not too much that the white siding is blown out and too bright to capture and harsh shadows are obscuring the landscaping in the back yard.
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The Role of Music in Video Production
Music is an integral part of the video production process, and it can have a powerful impact on the emotional tone and overall effectiveness of your project. But with so many options available, it can be difficult to determine the best approach for your project. In this blog post, we’ll explore the role of music in video production and provide some tips for choosing the right music for your project.
One of the primary roles of music in video production is to set the tone and mood of the piece. Different types of music can evoke different emotions and atmospheres, and it’s important to choose music that aligns with the overall theme and tone of your project. For example, if you’re producing a corporate video, you may want to choose music that is upbeat and energetic, while a more somber or introspective piece may be more appropriate for a documentary.
Another important role of music in video production is to help guide the viewer’s attention and provide a sense of structure. By using music to underscore key points or transitions, you can help the viewer follow the story and stay engaged.
So how do you choose the right music for your project? Here are a few things to keep in mind:
Determine your needs. Before you start your search, take some time to think about what you need from your music. Do you need something that is upbeat and energetic, or something more somber and introspective? Do you need something that is specifically tailored to your project, or are you open to more general options? Understanding your needs will help you narrow your search and find the right fit for your project.
Consider the genre and style. Different genres and styles of music can evoke different emotions and atmospheres. Be sure to consider the genre and style of the music in relation to the overall tone and theme of your project.
Look for references and reviews. If you’re working with a music library or composer, be sure to ask for references and read reviews from previous clients. This can give you a sense of the quality of their work and their level of professionalism.
Think about the lyrics. If you’re using a song with lyrics, it’s important to consider the content of the lyrics and how they may impact the overall tone and message of your project.
Obtain the necessary rights and permissions. It’s important to make sure you have the necessary rights and permissions to use the music in your project. This may involve obtaining a license or negotiating a usage fee with the copyright holder. We take care of all usage rights and permissions for you.
By following these tips and taking the time to choose the right music for your project, you can use music to enhance the emotional impact and effectiveness of your video production. Whether you’re producing a commercial, a corporate video, or a feature film, the right music can help bring your project to life and engage your audience.
The Role of a Video Producer in the Production Process
You’ve likely heard the term “video producer” thrown around, but you may not be entirely sure what it means or what role they play in the production process. In this blog post, we’ll explore the role of a video producer in the production process and provide some tips for working effectively with a video producer.
First and foremost, it’s important to understand that a video producer is not the same as a video director. While a video director is responsible for the creative vision and execution of a project, a video producer is responsible for managing the logistics and budget of the production. This includes tasks such as securing locations and permits, hiring crew and talent, and managing the overall budget and schedule of the project.
So what does this mean for you as a business owner or marketing manager? Here are a few things to keep in mind when working with a video producer:
Communicate your goals and vision. The more clearly you can communicate your goals and vision for the project, the better equipped your video producer will be to help you achieve them. Be sure to provide as much detail as possible about what you want to accomplish, and be open to feedback and input from your video producer.
Understand the budget. Video production can be a costly endeavor, and it’s important to have a clear understanding of your budget upfront. Your video producer can help you develop a budget that meets your needs and goals, and they can also help you identify areas where you may be able to save money.
Be open to changes. While you may have a clear idea of what you want your video to look like, it’s important to be open to changes and adjustments as the production process evolves. Your video producer may identify opportunities to improve the project or save money, and it’s important to be open to their input.
Trust the process. Video production can be a complex and time-consuming process, and it’s important to trust that your video producer has the expertise and experience to guide you through it. While it’s important to stay involved and communicate your needs, it’s also important to allow your video producer to do their job and manage the logistics of the production.
In conclusion, the role of a video producer in the production process is to manage the logistics and budget of the project, ensuring that everything runs smoothly and efficiently. By communicating your goals, understanding the budget, being open to changes, and trusting the process, you can work effectively with a video producer to create high-quality video content that meets your needs and goals.